You may be thinking: what is the lifecycle loop?

The lifecycle loop identifies consumers and where they are in the purchasing cycle. Knowing where a prospect is in their journey can make it easier to make them a customer.

For example, someone that knows nothing about your product or industry wouldn't need a product trial. It's the wrong time to offer it.

This ebook is ideal if you want to:

  • Find out more about how the lifecycle loop can work for you
  • Refine your lead generation process
  • Understand where your prospects are in the lifecycle
  • Identify where your sales cycle begins within your company