Your Sales and Marketing team need to be perfectly aligned for business growth!
87% of the terminology used to describe how Sales and Marketing teams refer to each other is negative!
59% of Marketers admitted that they have no formal agreement with their Sales team to determine each others' responsibilities.
It's no surprise that Sales and Marketing integrations are failing in many organisations!
A Sales and Marketing alignment is not going to happen overnight, nor is it a walk in the park. Time is needed to allow the integration to trickle down through the organisational structure, with a conscious decision to collaborative work needed.
Achieving a harmonious Sales and Marketing alignment can be made a little simpler with our guide!