Build Your Buyer Personas

Get to know your ideal customers in greater detail to make your marketing efforts stronger

Buyer personas are fictional, generalised profiles of your ideal customers. Personas help us all — in marketing, sales and customer services — to identify who we're trying to attract, convert and retain.

Your Christmas advent insights are: 

• Blog: Many Buyer Personas Should Your Business Have?
• Blog: 5 Mistakes to Avoid When Creating Buyer Personas

Marketing Resources 

A great marketing strategy always starts by building buyer personas

Personas allow you to understand your market, help you target the right type of content for the correct audience, and increase conversion rates.

Your Christmas advent resources are:

• Template: Profiling B2B Buyer Personas
• Pillar Article: How to Create Buyer Personas: Customer Profiling Techniques
  
  

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