Organise Your Content
Create your content clusters to organise your assets around shared topics
SEO is now shifting to a topic cluster model, where a single 'pillar' page acts as the central hub of content for a topic, and multiple content pages that are related to the topic.
These content pages link back to the pillar page and each other, which helps Google identify the right page to rank for each topic.
This looks something like this (thanks HubSpot):