---
title: 25 Marketing Tips Advent Calendar Day 19, Content Clusters
---

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### 25 Christmas advent marketing tips

Click and play the video below

## Organise Your Content

### Create your content clusters to organise your assets around shared topics

SEO is now shifting to a topic cluster model, where a single 'pillar' page acts as the central hub of content for a topic, and multiple content pages that are related to the topic.

These content pages link back to the pillar page *and* each other, which helps Google identify the right page to rank for each topic.

**This looks something like this (thanks HubSpot):**

**![content clusters](https://resources.red-fern.co.uk/hs-fs/hubfs/Cluster%20model-1.png?width=600&name=Cluster%20model-1.png)**

## Marketing Resources 

### The key is to dominate TOPICS, not just KEYWORDS.

SEO is always evolving, and marketers need to change with it.

Fortunately, there are ways to overcome these obstacles and drive high-performing results for your business.

**Your** Christmas advent resources are:****

- [Topic Clusters: Red-Fern Anthology Page](https://www.red-fern.co.uk/blog-anthology.html)
- [Blog: Topic Clusters: The Next Evolution of SEO](https://research.hubspot.com/topic-clusters-seo)

 

### Help all businesses share the festive joy on social and email

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